Restaurant Content Ideas That Actually Work (and Bring in Customers)
- Rislanca Isophe
- Aug 26
- 3 min read
Chefs, restaurant owners, food truck hustlers—this one’s for you. You already know your food is fire, but if the content isn’t matching the flavor, you’re leaving money on the table.
The truth is, people don’t just pull up to eat anymore. They want the vibe. They want the story. They want to see why your spot is different before they ever taste a bite. And if you’re not showing them that? Somebody else will.
That’s where your content comes in. Done right, it can turn a casual scroll into a new customer, and a single dish into a brand. Let’s break down the types of content you should be dropping to make that happen.
The Basics (Don’t Skip These)
Before you start experimenting, lock in the fundamentals. These are the non-negotiables every food business should already be posting:
High-quality photos and videos of your food – every dish deserves the spotlight.
Your menu online – don’t make people guess.
The vibe & ambience – show off what it feels like to actually eat at your spot.
Behind-the-scenes storytelling – feature your chef, your team, and the story behind the brand.
This is your foundation. Get these right, and everything else stacks on top.
The Power of ASMR
Here’s the thing: ASMR and food go together like salt and pepper.
The sizzle of a pan, the crunch of fresh bread, the sound of a spoon hitting a plate—those little details hit different on video. They stop people from scrolling because it’s not just visuals, it’s experience.
When you combine food visuals with ASMR, you create content people can almost taste through the screen.
User-Generated Content (UGC)
One of the smartest strategies is letting your customers do the heavy lifting for you.
Encourage diners to post about their meal.
Launch a fun challenge (think Crumbl’s cookie reviews).
Partner with influencers to pull up and create content at your spot.
When people film themselves at your restaurant, you don’t just get content—you get free marketing that builds trust.
Event-Based Content
If you’re not hosting events, you’re missing opportunities to build community and create content.
Events do two things:
They attract new people through the door.
They give you endless material to post.
From private dinners to live music nights to catering gigs—show it all. People need to see that your restaurant is more than a place to eat; it’s a place to experience.
Data-Driven Content
Here’s a lane hardly anyone in the food industry is using: your delivery app data.
Check your Grubhub, UberEats, or DoorDash reports. What’s selling the most? Make a video celebrating your #1 dish, or post about the items people can’t stop ordering.
Example:
“Our top-selling dish this week is [dish name]. If you haven’t tried it yet, this is your sign.”
This is smart content because it’s not random—it’s based on real numbers and customer demand.
6. Batch It or Burn Out 🗓
You’re running a gym, training clients, maybe even juggling other businesses. You don’t have time to shoot daily. That’s why batching your content is a game-changer. Spend 2–3 days filming everything for the month, then edit and schedule it out.
Final Thoughts : TThere are endless ways to make food content that cuts through the noise. Start with the basics, then layer in ASMR, UGC, event coverage, and data-driven posts to stand out from the competition.
If you’re in the food and beverage world and you’re not showing up online, you’re holding yourself back. Content is what turns first-time visitors into regulars and your restaurant into a brand.
And if you need a team that knows how to make it happen—you already know who to call.
if you’re in the food industry, what type of content has been the hardest for you to keep up with? And which business niche should I break down next for the Playbook?
Want to see more behind-the-scenes tips, gear setups, and real content creation? Tune into my YouTube channel JustRislanca for even more insight you can use today.
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